Sixth-seeded Milos Raonic heads into the first Grand Slam title match of his career — and the first for a man representing Canada.
The 25-year-old will face world No. 2 Andy Murray on Centre Court at the All England Club on Sunday.
Raonic reached his first Wimbledon final in impressive fashion, beating Roger Federer 6-3, 6-7 (3), 4-6, 7-5, 6-3 in the semifinal on Friday.
Raonic lost to Federer in the Wimbledon semifinals two years ago and to Murray in a five-set semifinal at the Australian Open this year.
He says he’s learned from those losses, and now looks to put that knowledge into action.
“I know what I need to do on court better,” Raonic said earlier this week. “I know how to sort of turn things around to get them on my terms. I know what I’m looking for. I know how to go about it, to try to get to that position as much as I can. And then when things aren’t going well, I know what things to look for to change.”
A win on Sunday would mark a milestone in Raonic’s career and add significantly to his earnings.
The 2016 Championships at Wimbledon promise the winners a full $2,590,000 in the men’s and women’s singles draws.
Here’s more information about Raonic’s net worth, prize money, and endorsements:
1. His Net Worth is Estimated at $6 Million
Raonic has racked up $1,889,020 in prize money in 2016. He has a net worth estimated at $6 million, according to Celebrity Net Worth.
Raonic’s career highlights include two Grand Slam semifinals at the 2014 Wimbledon Championships and 2016 Australian Open. He also has reached three ATP World Tour Masters 1000 finals: the 2013 Canadian Open, 2014 Paris Masters, and 2016 Indian Wells Masters.
The Canadian tennis star rose to a career-high world No. 4 singles ranking on May 11, 2015.
2. Raonic Has Earned $10.7 Million in His Career
Raonic turned pro in 2008 and since then, he has earned a total of $12.96 million. That’s $10.7 million in confirmed prize money and $2.25 million in estimated endorsement pay.
He is the most successful Canadian singles player in history, becoming the highest-ranked Canadian male ever in 2011 when he reached world No. 37. In 2015, he broke another record with his career-high world No. 4 ranking, which is is the highest by a Canadian man or woman.
3. He Has Lucrative Endorsement Deals With New Balance & Rolex, Among Others
Raonic signed a sponsorship deal with New Balance in 2013. The deal was extended last year “for the length of his playing career and beyond,” according to a statement by the athletics company.
He also has deals with Rolex, Rogers, Canada Goose, Wilson sporting goods, Zepp, Tennis Canada and Aviva Canada insurance.
His sponsors were quick to take to social media to offer congratulations to Raonic on his victory over Federer on Friday. Canada Goose, New Balance and AVIVA Canada all posted messages of support to Raonic.
4. His Wimbledon Success Could Lead to More Big Brand Partners
Like most professional athletes, Raonic’s on-court performance will be what drives his marketability. More big wins equate to more business deals.
His success at Wimbledon could increase his fame, marketability and in turn, lead to high-paying sponsorship deals.
“What I think is really interesting about Raonic is on the global stage what this really could do for him,” John Yorke, president of marketing agency Rain43, told Business News Network.
“He’ll have a real chance to start getting the big brands behind him, whether it’s Gatorade or brands like that.”
Vijay Setlur, sports marketing instructor at York University’s Shulich School of Business, told The Canadian Press a win at Wimbledon could make him a more lucrative target for corporate sponsors.
“The more he succeeds on the court, the more he interacts with fans off the court … he creates a stronger connection with consumers,” he said. “That’s something his brand partners can leverage as well.”
5. He Created The Milos Raonic Foundation to Support Children From Disadvantaged Backgrounds
Raonic established the Milos Raonic Foundation in 2012, which harnesses resources in support of disadvantaged children. Its mission is to remove economic, physical and other barriers that might prevent children from becoming healthy, productive members of society.
In 2015, he granted $30,000 to the Canadian Paralympic Committee (CPC) to help more children with disabilities become involved in sports.
In its current stage, the foundation is focusing on children with physical disabilities and, especially, children in need of prosthetic devices that will enable them to reach their full potential.