Amazon’s Prime Video and Rogers have agreed to terms on a massive 12-year deal. Under the deal, Prime Video gets exclusive NHL broadcast rights for Wednesday nights in Canada.
Prime Video broadcast NHL games last season, giving fans a different experience. Under the new deal, NHL on Prime is expected to keep its current on-air team of analysts and play-by-play announcers.
The sublicensing deal comes one year after Rogers and the NHL agreed to their own 12-year agreement. That deal was for the league’s national media rights on all platforms across Canada. It starts this coming season and runs through 2037-38.
With the new agreement, Rogers will partner with Prime Video. Prime Video also acquires the exclusive rights to select Stanley Cup playoff series in Canada. That includes two 1st round matchups and one 2nd round matchup.
The streaming giant will broadcast at least 26 regular season NHL games starting on Sept. 30. According to the company’s press release, Prime members can watch the games at no additional cost. The broadcast team for the 2026-27 season will be announced later.
Rogers’ plans for Hockey Night in Canada are still unclear. As the 2026-27 season gets closer, more details are expected to be announced.
Rogers and Prime Video Executives React to 12-Year Agreement
Executives from Rogers and Prime welcomed the new 12-year agreement. They also expressed excitement about continuing to bring bi-lingual NHL coverage to Canadian hockey fans.
“Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada. As Canada’s home of hockey, Rogers is committed to connecting more fans to more NHL hockey and delivering more national games with fewer blackouts on Sportsnet, Canada’s No. 1 sports media brand,” President and CEO of Rogers, Tony Staffieri said in a press release.
Jay Marine, current Head of Global Sports at Prime Video, shared similar views. Marine is grateful and excited to continue serving members with the highest quality of hockey.
“We’re thrilled to expand our partnership with the NHL and Rogers in this landmark agreement, which brings even more premium live sports to Prime members in Canada,” Marine said in a press release. “When combined with our hit original series, blockbuster movies, and fast, free shipping on millions of items, the Prime membership is more valuable than ever for Canadian customers.”
NHL Commissioner Gary Bettman Reacts to Rogers-Prime Video Agreement
NHL Commissioner Gary Bettman also reacted to the agreement between Rogers and Prime Video. He praised both Rogers and Prime for their commitment to serve Canadian hockey fans over the next 12 years.
“Over the past two years, Prime Video has been a valuable addition to the NHL’s media lineup in Canada, joining Rogers in bringing marquee NHL games to Canadian fans,” Bettman said in a press release. “We’re excited that Prime Video and Rogers are deepening their relationship through this long-term agreement, reflecting our shared commitment to serving English and French-language hockey fans across Canada with premium NHL content for years to come.”
Prime Video Expands NHL Coverage With 12-Year Rogers Sublicensing Deal