Squatty Potty’s Growth Since ‘Shark Tank’: Interview With CEO

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Squatty Potty originally entered the Shark Tank in Season 6 with their unique bathroom stools that enable users to squat instead of sit, thereby aiding in constipation.

We caught up with Bobby Edwards to do another follow-up on his company’s tremendous success rate. Here’s what he told us about…

Buy a Squatty Potty here.

Their Impressive Growth

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We’re in Target now and Lowe’s, more national chain distribution, which is really good. People can buy them in more places. It’s good that national retailers recognize that the product does well…We reorganized everything so we’re not doing all the shipping anymore. We’ve also hired another manufacturer in the United States to keep up with demand, so we’re making six Squatty Pottys a minute now.

Lori’s Involvement

Lori helps us negotiate the deals with the buyers in the chains and she gets us good placement in the stores. We get more prominent placement because we’re aligned with Lori. As opposed to being in the back of the store, we get endcap and aisle placement…When she’s on the phone calls, it’s always a lot smoother; they’re more receptive to our requests.

New Products

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We introduced the new Squatty Potty Slim. People didn’t want the big, plastic one. They wanted something more modern. It’s doing really well; we’re selling a lot of those. We’re going to be coming out with a new Squatty Potty Ecco in the beginning of next year. It has an adjustability to it.

His Advice for Aspiring ‘Tank’ Contestants

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Go to the open auditions; they work. I’ve talked to a few people who have gotten on the show because of them. They have them throughout the country. So you can submit online, but the open auditions get you a one-on-one with the producers. It really helps as opposed to being another letter or email. They can actually see how you’ll do in front of the camera or under pressure. It’s kind of like you do a mini pitch and the producers see whether you’d be good for the show or not.

Buy a Squatty Potty here.

To read all of Heavy’s Shark Tank coverage, click here.

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