Priority 1 Canine After ‘Shark Tank,’ Close to 1 Million in Sales: Interview With Owner

Priority 1 Canine entered the Shark Tank in Season 6 pitching their business which provides trained security dogs for families.
Back then, we interviewed Wade Morrell about the company. As his episode re-airs on Shark Tank Week, we caught up with him to ask about his progress after not getting a deal on the show. Here is what he told us about…

To read all of Heavy’s Shark Tank coverage, click here.


An ‘Amazing Amount of Growth’

security dogs, training dogs, shark tank dogs

Since our first airing we have experienced an amazing amount of growth. Prior to the show we were doing about 150K annually. By the 6 month mark of airing we grossed over 500K and should close out the year at close to 1 million in sales.


The Sharks’ Assessments

shark tank september 10, shark tank dogs

Looking back, I believe that the Sharks were right on about our business. They were very supportive of our business but told us we couldn’t scale it to a point where they could make millions of dollars. They actually said we didn’t need them. Tens months later we can see that they were right. We are growing at an unbelievable rate and now protect families from California to the Middle East.


Advice to Future ‘Tank’ Contestants- Practice!

priority one, priority 1

My advice to new entrepreneurs is to practice, practice practice. We were so prepared for our pitch and put so much time into practicing, that when the time came, we were able to actually enjoy the time in the Tank rather than worry about getting our pitch right.


Future Plans Including Hiring Veterans

Next year, we plan on moving into a new facility to help us with our expansion. We also plan on hiring a couple of veterans with K9 training experience to help us with the workload.


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