Toor Enters the ‘Shark Tank’: A Look Inside the Company

Toor, a lockbox to help buyers, sellers and agents schedule appointments, entered the Shark Tank in Season 8.

We interviewed founder Junior Desinor, who explained how the technology works. “Toor uses cellular and bluetooth technology to confirm appointments and open and close the lockbox. The key compartment automatically opens presenting the key, and automatically closes to seal the lockbox.”

Here’s what else he told us about…

How the Idea Came About

As a practicing broker and realtor, I had experience opening over a thousand lockboxes. There would be situations where I wished for a better solution for my clients to tour homes on their schedule, not mine. There was no existing lockbox solution that allowed them to access homes and tour properties with or without a realtor present, so we created one.

Kickstarter Experience

Kickstarter was a great experience. Preparing a campaign on Kickstarter takes a lot longer to be successful in the long run. It takes a great platform for a hardware product to get feedback from your potential customers.

Entering the ‘Tank’

I went to an open-casting audition, pitched my project, and was selected to move onto the next round of many more rounds to come. I had mild nerves because I understood the incredible opportunity and position I was in to get my company a successful future, but was prepared to answer questions about my industry and my product.

How the Team Formed

I hired the most amazing freelancers across the world. I would view their profile and past projects to determine which partners I thought shared my design aesthetic and would ultimately be great contributors to Toor’s success.

Plans for the Future

We are currently getting manufacturing of the first generation lockbox underway, while constructing an organization and company to support our product releases to come.