Sealed By Santa on ‘Shark Tank’: A Look Inside the Company

sealed by Santa, santa letters shark tank


Sealed by Santa, customized letters from Santa, entered the Shark Tank in Season 8. Through their website, you can get detailed letters from Santa for your child, complete with their accomplishments and items on their Christmas list.
There is also a Nice List certificate that adds some extra-special magic for good boys and girls.

We interviewed founder Sarah Blaine, who created the company in celebration of her favorite holiday in 2005. She told us that last year, Santa sent out 35,000 letters. When asked about the kinds of notes that have been sent, she replied:

We get so many great letters a year reminding kids to brush their teeth, be nice to their siblings and to respect their parents! It is also nice to see what is the top presents on Santa’s wish list for this year!

As for feedback, Blaine said, “Parents and children are thrilled to receive their Santa letters and it’s great to receive video and calls of children getting their letters.”

The company’s future is merry and bright as they plan to expand to the Easter Bunny and the Tooth Fairy next year.

Shark Tank products for the holidays:

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