Dumb Starbucks, the overnight art sensation that arose in the Los Feliz neighborhood of Los Angeles, has named its creator: Nathan Fielder.
1. Who is Nathan Fielder?
Nathan Fielder is a Canadian writer and comedian. He is also a marketing genius and graduated from one of Canada’s top marketing schools.
He got his big break as a news correspondent on Canada’s version of The Daily Show, This Hour Has 22 Minutes. Since then, he has appeared on numerous television shows throughout North America, including Comedy Central’s Drunk History and headlining his own show, Nathan For You. In his show, he uses his marketing background to help struggling business in unconventional, hilarious ways.
2. He Revealed Himself to be Behind Dumb Starbucks Late Monday, February 10
Dressed in Starbucks worker attire, Nathan Field admitted that he was behind the art sensation to a slew of camera crews Monday evening in California. (Video above.)
3. He Says That Using Starbucks Name is Fair Use Under “Parody Law”
In the video above, Nathan says that Dumb Starbucks is operating under parody law. He says without the word “dumb” in front of Starbucks, he understands what the legal repercussions would be. But because of the adjective, he says that if Starbucks were to pursue any legal action that their case would be invalid. Starbucks has yet to file any real complaint other than making broad threats via news sources directed at Dumb Starbucks. Corporate Starbucks has yet to contact Nathan Fielder directly.
4. This Isn’t the First Viral Sensation Started by Nathan Fielder
In Fielder’s show, he created the viral video sensation of a pig apparently saving a drowning baby goat. Watch how he did it above.
5. Dumb Starbucks is Closed for Business
The Los Angeles County Health Department shut down the Dumb Starbucks on Monday just as the man behind the faux coffee shop in Los Feliz revealed he was the host of a Comedy Central TV show.