Today is Cow Appreciation Day, a holiday created by Chick-fil-A. It is the 12th annual celebration, but this is the first time it’s being held on a Tuesday instead of a Friday. “Tuesdays are typically slower business days than Fridays, one of the busiest days within the fast food industry,” the company explained.
To get your free entree, all you have to do is show up wearing a cow-like costume. The promotion ends at 7 p.m. local time and covers all entrees on the menu.
It could be something as simple as a white T-shirt with black spots drawn on it. You can also just wear a Chick-fil-A cow hat for your free meal. Of course, some like to go a bit more creative.
For those wondering why cows are Chick-fil-A mascots, it is part of the “Eat Mor Chikin” campaign started in 1995. The idea is that cows would rather have you eat chicken than beef for obvious reasons.
Chick-fil-A has many reasons to celebrate. In June, The American Customer Satisfaction Index annual report found that Chick-fil-A is still the top-rated restaurant, with 87 percent approval, up 1 percent from the 2015 report.
Unfortunately, Cow Appreciation Day did not overlap with yesterday’s 7-11 Day, when the convenient store chain handed out free Slurpees.