Heavy interviewed Sharon Yu about her cookware designed to make meals hot or cold on the go.
1. It’s All About Being Prepared
The business model was inspired by natural disasters such as Hurricane Sandy, where the lack of power prevented people from cooking.
A camper and hiker herself, Yu also understood the need for healthy meals while outdoors.
“Most campers have to spend over $200 for gas stove and propane, not to mention pots or pans just to cook a decent meal,” she said.
2. It’s Available in a Box or Bottle
Magic Cook comes in two forms- a lunch box or a bottle.
You can use these both to either keep food at hot or cold temperatures.
Simply add ice cubes, an ice pack or a magic heat pack.
The heat insert contains quick lime. It is non toxic, flameless and contains no magnesium.
3. She Camped Out for ‘Shark Tank’
Yu was very devoted to having her pitch heard. She went to Hollywood and presented to a casting director. Then she waited to hear back.
She explained, “I waited in line for over 24 hours camped out on the street in Hollywood and only got 3 minutes to pitch with the casting member. I finally got calls from them after one year of waiting from my initial 3 minutes pitch.”
4. Two Years of Research Went Into It
The process took two years of talking to customers and testing the product.
“With our first generation, we gathered many feedbacks from customers. We listened, and went back to the drawing board and improved. We had to re-make our tooling molds, then test after test until we got them right,” she explained.
5. They Sponsor Profesional Climbers
“We meet great outdoor people and also sponsor Magic Cook to professional rock climbers,” Yu said.
Watch the athletes’ testimonials in the commercial above.