Magic Cook Enters the ‘Shark Tank’: 5 Fast Facts You Need to Know

Magic Cook enters the Shark Tank on November 21.

Heavy interviewed Sharon Yu about her cookware designed to make meals hot or cold on the go.

For all of Heavy’s Shark Tank coverage, click here.

1. It’s All About Being Prepared

magic cook shark tank, shark tank products, new shark

(ABC)

The business model was inspired by natural disasters such as Hurricane Sandy, where the lack of power prevented people from cooking.

A camper and hiker herself, Yu also understood the need for healthy meals while outdoors.

“Most campers have to spend over $200 for gas stove and propane, not to mention pots or pans just to cook a decent meal,” she said.


2. It’s Available in a Box or Bottle


Magic Cook comes in two forms- a lunch box or a bottle.

You can use these both to either keep food at hot or cold temperatures.

Simply add ice cubes, an ice pack or a magic heat pack.

The heat insert contains quick lime. It is non toxic, flameless and contains no magnesium.

To Read about more companies that appeared on Shark Tank, click here.


3. She Camped Out for ‘Shark Tank’

shark tank cast, shark tank business

(ABC)

Yu was very devoted to having her pitch heard. She went to Hollywood and presented to a casting director. Then she waited to hear back.

She explained, “I waited in line for over 24 hours camped out on the street in Hollywood and only got 3 minutes to pitch with the casting member. I finally got calls from them after one year of waiting from my initial 3 minutes pitch.”


4. Two Years of Research Went Into It

shark tank new episode


The process took two years of talking to customers and testing the product.

“With our first generation, we gathered many feedbacks from customers. We listened, and went back to the drawing board and improved. We had to re-make our tooling molds, then test after test until we got them right,” she explained.


5. They Sponsor Profesional Climbers

“We meet great outdoor people and also sponsor Magic Cook to professional rock climbers,” Yu said.

Watch the athletes’ testimonials in the commercial above.


Interested in Magic Cook? Read customer reviews and buy products here.

2 Comments

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2 Comments

Anonymous

I was just thinking about how to fried me up some vegies for lunch at work, thinking I, would have to bring my little camping stove to cook my food in the lunch room, because i hate using the microwave to warm my food, now that I seen the magic cook, I told my husband I want one for Christmas, just wondering how many times you can use the pouch or is it just to be use one time use

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