The Super Bowl is finally here, which means some of the year’s biggest commercials will be debuting on your television screens. For the big day, Amazon Studios opted to do something a little different by showcasing their upcoming original series, Hunters, which will premiere on Prime Video on February 21. The official synopsis, according to Collider, reads, “Hunters follows a diverse band of Nazi hunters living in 1977 New York City. The Hunters, as they’re known, have discovered that hundreds of high-ranking Nazi officials are living among us and conspiring to create a Fourth Reich in the U.S. The eclectic team of Hunters will set out on a bloody quest to bring the Nazis to justice and thwart their new genocidal plans.”
The 10-Episode Series Stars Al Pacino
Hunters stars Al Pacino as Meyer Offerman, the head of the Hunters, and Logan Lerman as a new recruit.
In a recent statement at the Television Critics’ Association winter press tour, Akiva Griffith, Amazon Studios’ head of publicity, said, “A big part of our strategy is delivering a huge, ambitious tentpole series that travels globally and resonates with viewers. We believe that Hunters is precisely that.”
The show is produced by Amazon Studios, Jordan Peele’s Monkeypaw Productions, and Sonar Entertainment.
In a recent article, Collider, who listed Hunters as one of the most anticipated TV shows of 2020, wrote, “This 60-second spot is a smart play—it’s cheeky but also does a nice job of succinctly explaining what this show is—and it will no doubt stoke interest from onlookers during the Super Bowl.”
Amazon Will Also Advertise in the Super Bowl
Amazon Prime Videos is certain to gain some traction with their Al Pacino spot, but what about Amazon?
Amazon will also be airing its own commercial starring Ellen DeGeneres and her wife, Portia de Rossi. The commercial plays on a #BeforeAlexa concept, asking viewers what life was like before Alexa came into existence.
The commercial, which is slated to run during the third quarter on Sunday, is 90 seconds long.
It starts with DeGeneres musing, “What would life have been like before Alexa?”, before cutting to a series of hysterical clips relaying what life might have been like before Alexa. One shows a queen asking a court jester to tell her a joke, to no avail, while another shows a princess asking a bird to deliver her prince charming a message, only for the bird to be eaten by a dragon.
At the end of the commercial, de Rossi admits, “Yeah, I don’t know what life would have been like without Alexa.” As The Advocate points out, the spot is one of seven Super Bowl commercials to feature LGBTQ people or themes this year. The other companies to highlight LGBTQ themes include TurboTax, Pop Tarts, Microsoft, Olay, Sabra, and Doritos.
Be sure to tune in to the Big Game Sunday at 3:30pm PT, 6:30pm EST, to check out this year’s Super Bowl commercials.