Bellator Fighting Championships today announced a strategic partnership with UltimateBet.net that will introduce millions of online poker players around the world to the Bellator brand. Ultimate Bet will also be a visible sponsor of Bellator events that air on Fox Sports, NBC and Telemundo.
“We’re super excited to tie the new UB logo to Bellator—the hottest MMA success story of 2009—and are proud to partner with them in their sophomore year,” said Paul Leggett, chief operations officer of Tokwiro, the owner/operator of UB.net.
“Last year, we watched from the sidelines as the new kid on the MMA block delivered some of the most explosive moments in televised fighting sports history; this year, we’re elated to jump in the cage as an active player in the Bellator phenomenon, while exposing the UB brand to more than 250 million homes across the U.S.
UB.net will have a prominent presence on all Bellator broadcasts and at Bellator.com.