Their nut butters are unique in that they add whey protein isolate, organic flax and a naturally derived sweetener from birch. Heavy interviewed their CSO, Dennis Iannotti.
1. Their Business Has Increased Significantly
The three Rhode Island natives, Iannotti, Peter Ferreira and Neil Cameron, went on the reality show in 2013 and tonight, on February 6, the show revisits the new entrepreneurs to see how they have progressed since.
When asked how his business has grown after the show aired in the spring of 2013, Iannotti said, “When our first episode aired we finished the year out at 1 million is sales, and in 2014 we did 5 million in sales. In 2015, we project to do 15 to 20 million in sales.”
In March of 2014, they opened a Nuts ‘N More store in Pawtucket, Rhode Island. “We might try to franchise them out across the country,” he said of their future plans.
2. Their Bestseller Is the Toffee Crunch
Toffee Crunch is presently their bestselling product. You can buy a jar on Amazon here. However, they are releasing a White Chocolate flavor today that they believe will be a hit as well.
On tonight’s glimpse into their company, viewers will get a sneak peek into their new product, whey protein infused with almonds, which has 23 grams of protein and 17 almonds per scoop and is gluten free. “We also have our peanut butter powders coming out along with Nuts ‘n More single serving packs,” he said.
You can buy their products in retailers nationally and internationally. “We are going into 4,400 GNCs, and we’re already in all the Whole Foods regionally and looking to expand nationally. We are already in five countries and looking to expand into more.”
The company is also looking into the mass market business, and are working on getting their products into Costco, Target and Staples.
3. Mark & Robert Gave Them a Deal
Mark Cuban and Robert Herjavec gave them a deal for 35 percent of the company.
As far as their experience on the show goes, they admit to being nervous before they went into the tank, but once they were actually in it, it was “game on.”
During the pitch, some of the sharks agreed that their asking price of $250,000 for 20 percent equity stake in their company, was too high. When asked about their reaction to this, Iannotti said, “We did not think too much of them concerned about the asking price, we knew what we needed to move this thing forward and expand! We were confident in our abilities and work ethic, and that they would see through the evaluation.”
When asked what it’s been like to work with the two sharks, he shared, “Working with Mark and Robert has been life changing experience. They have given us so much guidance and have opened doorways we thought would never be possible.” In fact, Herjavec even joined them at their booth at Olympia, which is the biggest fitness show in the country.
“Just having Robert showing up at the Olympia was amazing! The fact he took time out to come support us felt unbelievable,” he said.
4. Celebs Love The Products
Renee Graziano from Mob Wives, Rakeown from Wu-Tang Clan, Jerry Ferrara from Entourage and Adam Jones from the Baltimore Orioles are among their celebrity customers.
5. Their Charity is the Wounded Warrior Project
“We are always trying to give back cause we are blessed for the opportunity that has been given to us, so the Wounded Warrior was something we wanted to donate to,” he said.
On the company website, it explains their goals in giving back:
Our opportunities wouldn’t have been possible without the freedoms afforded to us by the men and women of our Armed Forces. We are a proud supporter of the Wounded Warrior Project, and we want to live in gratitude by thanking the men and women, and their families, who have sacrificed for our freedom. As a start, we will donate 5% of all sales made online today, February 6th to the Wounded Warrior Project with a minimum donation of $2,500.