Hallmark Executives Address GAF ‘Poaching’ & Why They Won’t Go ‘Racy’
During Hallmark Media’s panel at the 2024 TCA (Television Critics Association) Summer Press Tour, journalists asked about Hallmark’s competition with GAF (Great American Family) and whether the network might push more into “racier” films as GAF pushed further right in its political leanings.Bill Abbott, former CEO of The Hallmark Channel, launched Great American Family (formerly […]