There is no doubt North Carolina laid an egg during the team’s college football season opener against TCU, but it appears Bill Belichick’s girlfriend Jordon Hudson is getting some undue criticism on social media. Following the Tar Heels’ blowout loss in Week 1, a viral video surfaced of Belichick interacting with Hudson on the sideline.
Some are framing this interaction as happening during the game, but the empty seats and player warmups indicate the video was taken prior to the TCU-North Carolina game. There is also a chance that the video was filmed during halftime, but there is little indication this moment occurred during the game.
The couple appears to have had a brief conversation on the field as North Carolina players warmed up in the background.
Here’s a look at the video of Hudson and Belichick that has prompted a strong reaction on social media.
We have never seen something like this 😳😬
Jordan Hudson, Randy Moss & Michael Jordan Were Among the Stars Spotted at TCU-North Carolina Game
What we do know is that Hudson was in attendance as the Belichick era officially kicked off at North Carolina. Hudson was spotted standing next to NFL legend Randy Moss during the game.
Moss was wearing a Carolina blue hoodie for the season opener. There was plenty of star power in Chapel Hill during North Carolina’s underwhelming Week 1 performance against TCU. Other icons like Michael Jordan, Roy Williams and Lawrence Taylor were among the celebrities shown during ESPN’s television broadcast.
Bill Belichick on Jordon Hudson’s Role: ‘She Does the Business Things That Don’t Relate to North Carolina’
There continues to be questions about Hudson’s specific role at North Carolina given her constant presence at Chapel Hill. Belichick has made it clear that Hudson is not involved in the football operations, and his girlfriend helps with some of his business responsibilities.
“She’s been through the whole process and she’s been very helpful to me,” Belichick told “Good Morning America,” during a May 16, 2025, interview.
“She does the business things that don’t relate to North Carolina that come up in my life so I can concentrate on football, and that’s really what I want to do.”
Bill Belichick’s Reaction to North Carolina’s Blowout Loss to TCU: ‘Obviously, We Have a Lot of Work to Do’
TCU thoroughly spoiled Belichick’s debut at North Carolina with a sizable 48-14 victory. Belichick wants to see improvement when North Carolina takes on Charlotte in Week 2.
“We played competitively but then just couldn’t sustain it,” Belichick told reporters on September 1, per AP News. “Obviously, we have a lot of work to do. We need to do a better job all the way around — coaching, playing, all three phases of the game.”
College football fans may have lost faith in Belichick’s Tar Heels, but Vegas is still a believer, at least for Week 2. North Carolina is a 14-point favorite versus Charlotte in the college football odds, per DraftKings.
Both teams are looking for their first victory of the short college football season. Charlotte is coming off a 34-11 loss to Appalachian State in the 49ers‘ season opener.
Viral Video of Bill Belichick & Girlfriend Jordon Hudson Gets It Wrong at UNC