Sam Hunt Racing has announced a multi-race primary sponsorship agreement with Dead On Tools for the 2026 NASCAR O’Reilly Auto Parts Series season. The deal places Dead On Tools on Harrison Burton’s No. 24 Toyota GR Supra for 12 races, beginning with the season opener at Daytona International Speedway on February 14.
Burton will return to the O’Reilly Auto Parts Series full-time while joining Sam Hunt Racing, which is set to run two full-time cars for the first time in team history.
The partnership continues a working relationship between Burton and Dead On Tools that began during the 2025 season and gives the team early stability as it expands its program.
“Couldn’t be more excited to continue working with Dead On Tools, we have a great friendship and partnership that I can’t wait to build on!, Burton said.”
Dead On Tools joins Sam Hunt Racing for multi-race deal
Dead On Tools will serve as the primary sponsor for 12 races during the 2026 season. Those races include Daytona, Martinsville, Bristol, Charlotte, Sonoma, Atlanta, Indianapolis, Darlington, World Wide Technology Raceway at Gateway, Las Vegas, Talladega, and Homestead-Miami Speedway.
Sam Hunt, owner of Sam Hunt Racing, said the partnership was a natural fit after early discussions between the two sides.
“I am beyond proud to have Dead On Tools join the Sam Hunt Racing family in 2026, Hunt said.” “From my first conversation with their leadership, I knew there was a ton of symmetry with what our respective teams are trying to accomplish, and how we go about doing so.”
Sam Hunt added that the company shares the team’s approach to growth and long-term development. The sponsorship provides key backing for the No. 24 team as Sam Hunt Racing prepares for a full season with two entries in the series.
Harrison Burton continues a relationship with a sponsor
The agreement continues the partnership between Harrison Burton and Dead On Tools. The two first worked together during the 2025 season, and the brand followed Burton as he moved to Sam Hunt Racing for 2026. Harrison Burton will pilot the No. 24 Toyota GR Supra on a full-time basis in the O’Reilly Auto Parts Series.
Joseph Ardell, marketing manager for Dead On Tools, said the company is excited to continue working with Burton and to join Sam Hunt Racing.
“Everyone at Dead On Tools is thrilled to be able to continue to grow our partnership with Harrison, Ardell said.” “To be with a team like Sam Hunt Racing, we know the No. 24 will be in great hands and are excited for a terrific 2026 season.”
Dead On Tools entered NASCAR in 2020 as a race sponsor and has expanded its involvement over time. The company stated that its continued presence in the sport reflects steady growth and an ongoing focus on reaching NASCAR fans.
Sam Hunt Racing set for expanded 2026 season
The 2026 season marks a major step for Sam Hunt Racing as it fields two full-time cars in the O’Reilly Auto Parts Series. Burton will drive the No. 24, while Dean Thompson will compete in the team’s second entry.
Built for the fight! 🥊 @deadontools will serve as a primary partner aboard the No. 24 GR Supra for 12 races, starting at the NASCAR O’Reilly Auto Parts Series season opener at Daytona International Speedway on February 14th. #TeamToyota | #LetsHunt | #MadeToLiveOutLoud pic.twitter.com/9rOb0ZyY3i
— Sam Hunt Racing (@SamHuntRacing) December 15, 2025
With a defined race schedule, a returning sponsor, and an expanded team structure, the race team enters the 2026 season with a clear plan as it moves forward with Harrison Burton and Dead On Tools.
Sam Hunt Racing and Harrison Burton secure sponsor for 2026 O’Reilly Auto Parts Series