Did YouTube’s Algorithm Change? Reactions from Big, Small YouTubers

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Some of YouTube’s greatest stars are revolting against the video platform, suspecting changes in its algorithm are siphoning viewers away from creators just getting by.

YouTube denied there were any changes to its algorithm after its most subscribed YouTuber Felix Kjellberg – known as Pewdiepie – announced he would delete his channel, according to BBC. In a series of videos, Pewdiepie pointed to declines in his viewership as evidence that YouTube had changed its algorithm and said the changes have hurt large and small creators across the board.

This isn’t the first time YouTube has had to deal with complaints from its users. Earlier this year, YouTube viewers complained that they were being automatically unsubscribed from channels. Here’s how creators are handling the latest news about changes to YouTube’s algorithm.


DELETING MY CHANNEL AT 50 MILLION.ヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅヅ [Ad:] Check out my current Giveaway w/ G2A: https://gleam.io/ljRpG/pewdiepie-october-giveaway2016-12-02T17:02:25.000Z

The 27-year-old Swedish YouTuber Felix Arvid Ulf Kjellberg accused YouTube of driving traffic to videos that have a high clickthrough rate. He suggested that unsavory and sexually explicit content were prioritized at the expense of recent uploads.

To back up his claim that YouTube had changed its algorithm, Kjellberg showed viewers how traffic from suggested videos -found in a sidebar or video player- had plummeted from about 30 percent to under 1 percent for recent videos. The famous YouTuber, who’s working with YouTube on a television series, said YouTube was promoting videos of a viral nature, especially those that have been around for a while. Named the top-earning YouTube star by Forbes, Kjellberg said the supposed algorithm changes wouldn’t affect him as much as it would smaller channels that are just getting by.


Youtube's Making Some Questionable ChangesYoutube has been making some pretty crazy changes lately and not all of them are good! H3H3's Video on the subject ► https://www.youtube.com/watch?v=HkuZ_8KnCzg& Normally when youtube changes things I don't really say anything because it bounces back or reverts pretty quickly but this change is pretty substantial and effects almost all youtubers I know, so I felt like it needed to be talked about. I care a lot about youtube and the communities that have sprung up along with channels, I would hate to see it be reduced back to clickbait, begging for likes and overall shitty tactics to try get ahead and "beat" other youtubers. There's always sort of been that competition side to the site but never as much as it has been in 2016. Sadly I don't have answers, I wish I did but what I do have is a voice and I will use that as much as I can. ►Twitter : https://twitter.com/Jack_Septic_Eye ►Instagram: http://instagram.com/jacksepticeye ►Facebook : https://facebook.com/officialjacksepticeye ►Merchandise: http://jacksepticeye.fanfiber.com/ Outro animation created by Cranbersher: https://www.youtube.com/user/Cranbersher Outro Song created by "Teknoaxe". It's called "I'm everywhere" and you can listen to it here http://www.youtube.com/watch?v=JPtNBwMIQ9Q2016-11-30T17:00:06.000Z

Pewdiepie’s fellow video gamer Seán William McLoughlin, whose YouTube moniker is Jacksepticeye, echoed the Swede’s allegations that Youtube was hurting creators who uploaded videos regularly. In a recent YouTube video, he said his fellow YouTube creators had seen, “huge crashes like 30 to 40 percent loss in about everything.” McLoughlin said that YouTube had boosted videos that promoted virality and used questionable tactics to drive up engagement such as giveaways or asking for more likes and comments. He predicted that the the push to promote, “absolutely insane clickbait” would backfire.

“It will create a mutiny within the actual youtube sphere itself and I’d really hate to see that happen,” said McLoughlin.

Roberto Blake

YouTube Is Broken Again! Updates to YouTube Algorithm 2016Is YouTube BROKEN? Is YouTube Lying to Us? Is the YouTube Algorithm Unfair? Is YouTube Dying? Well It depends on what YouTubers You ask… I can probably tell You How YouTube Works and How to deal with New YouTube Algorithm Updates. YouTube has made a lot of changes in 2016. Not all the YouTube 2016 Changes are bad… in fact most of them are really cool, but everyone is freaking out about the YouTube Algorithm and a "Glitch" that is unsubscribring people from channels they want to be subscribed to. HERE IS A TOOL TO HELP YOU WITH THE NEW ALGORITHM http://tubebuddy.com/awesome IS YOUTUBE LYING TO US? I don't believe so, but I believe they are not clearly communicating changes or their intentions on a regular basis, I've said they should have monthly Townhalls virtually and have a team or public face that interacts with creators directly and openly. This is something we need to have, period. IS YOUTUBE BROKEN… AGAIN? No. Not if you actually understand what YouTube is (a search engine based on relevance rather than just popularity), and what YouTube wants/needs you to do… make your content easy for someone who has no idea who the heck you are to understand what it is about and why it is worth their time. You can learn about the algorithm by using common sense, you don't need a "secret sauce". IS THE YOUTUBE ALGORITHM UNFAIR No. It's the opposite, it's finally more balanced and is trying to do what Netflix and Amazon get right, deliver content to us based on how we actually behave and give us what we want or things we don't even know that we want but would enjoy. The YouTubers complaining about the Algorithm wouldn't show up as a recommendation for a similar Netflix show due to their lack of optimizing their content. Every big channel that I've seen that doesn't get the amount of views it should, is not optimizing their videos properly, which is not THAT difficult, and they do make enough money to completely outsource that to someone if they really wanted. AUDIO MUSIC & SOUND FX http://audioblocks.refr.cc/K9MSL3S JOIN CREATE AWESOME COMMUNITY NEWSLETTER http://goo.gl/EywY3S MY YOUTUBE SETUP http://amzn.to/1TwiZjD LISTEN TO THE PODCAST https://goo.gl/SEQmn8 GET A CREATE AWESOME SHIRT! http://goo.gl/lsr8uY SUBSCRIBE FOR MORE AWESOME https://youtube.com/subscription_center?add_user=robertoblake2 CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://facebook.com/robertoblake2 http://periscope.tv/robertoblake http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.2016-12-02T12:30:20.000Z

Not all YouTubers are upset about the perceived change though. YouTube instructor Roberto Blake, whose channel has about 170,000 subscribers, disputed the perception that YouTube’s algorithm change had hurt creators. Instead, he said he had seen a boost in engagement metrics resulting in more watch time, subscribers and ad revenue; he credited to his search engine optimization efforts. Blake said that creators need to learn how to, “engage with an audience outside of YouTube in the digital world.” He said one way to do so was optimizing titles and tags of videos to make them easy to find on the greater web. However, Blake acknowledged that YouTube had to be more transparent with its process.

Video Creators

VideoVideo related to did youtube’s algorithm change? reactions from big, small youtubers2016-12-08T14:45:05-05:00

Another smaller channel led by YouTube instructor Tim Schmoyer also challenged the perception from giant YouTubers that YouTube was hurting the creator community. Schmoyer said YouTube does not “heavily weigh” engagement metrics because they are too easy to game by creators fishing for likes or comments.

The YouTuber also recounted YouTube success stories even as large creators warned of the dire consequences of YouTube’s latest change. The key to growing your YouTube channel, Schmoyer said, is reinventing yourself because people get bored of watching the same content repeatedly. He pointed to filmmaker Casey Neistat’s decision to stop his daily vlog in November as one way to reinvent your channel.


VideoVideo related to did youtube’s algorithm change? reactions from big, small youtubers2016-12-08T14:45:05-05:00

Arts and Crafts YouTube creator Jackie A. chimed in that the YouTube algoirthm was flawed. She said that she feared that because her Monday uploads didn’t get enough views, it was hurting her main channel; Jackie said she would move the vlogs to her secondary channel. In a YouTube video, Jackie referenced a study that suggested a video with poor performance would hurt viewership for future videos and the entire channel.

A study published on TubeFilter by Matt Gielen and Jeremy Rosen also found a pattern that suggested the performance of the next video was correlated with the performance of the past two uploads. Jackie added there was a discrepancy in her subscriber count and the amount of views she was getting.

“In the last few months, my channel has been stagnant even though I have been getting more subscribers,” said Jackie.