San Diego-based wine company Bon Affair is facing the sharks tonight. Creator Jayla Siciliano made a healthy wine cooler that she hopes will quench the investors thirsts.
Here’s what you need to know about the growing company and it’s origins.
1. It’s a Sauvignon Blanc Wine Spritzer
This Friday a new kind of wine will be pitched! Retweet if you enjoy a good wine spritzer! pic.twitter.com/0MG4MGp85F
It’s a California wine, either Sauvignon Blanc or Syrah, blended with carbonated water, electrolytes and grape seed extract.
As far as competition goes, creator Jayla Sicilano said,
We really don’t have any direct competitors. There are a couple of spritzer companies in Italy, but they are sweeter and have over 7 percent alcohol. We’re at 6.5 percent.
2. It’s Half the Calories of Regular Wine
— Jayla Siciliano (@jaylasiciliano) December 20, 2013
It’s a healthy alternative to wine, since there is no added sugar. Grape seed extract is added instead. It’s all natural and can be found at 30 Whole Foods and on Amazon.
Siciliano summed up her health-conscious mission as:
It is alcohol and I am trying to make it somewhat good for you, so you don’t have the guilt afterwards.
3. The Creator Was Inspired By Her Frequent Happy Hours
She once did product development and design for Diesel and Burton Snowboards.
Her work in corporate America included many happy hours. During nights out, she started pouring sparkling water into her wine, and the rest is history.
It was perfect. I could sip that all night and I would wake up feeling fine.
The budding entrepeneur then quit her job and went back to school to get her MBA at USD. In an interview with her school she said, “Entrepreneurship has been a part of me, and I have never been satisfied in a regular job. I thrive on learning new things and love a challenge. The creativity process is endless.”
4. The Bottles Have Trendy Packaging
The black-and-white bottle design is the perfect look for diverse occasions and looks great on a host’s table.
It served crisp, so it’s a perfect summer drink to sip poolside, as shown on their Instagram page.
5. Siciliano Woke Up at 4 to Watch ‘Shark Tank’ Every Morning
On the Shark Tank blog, Siciliano said that she’s the only employee. “I have a few contractors and some other investors,” she explained.
To prepare for her Shark Tank debut, she got up at the crack of dawn to catch up on all the show’s past episodes.
On the show’s blog, she said:
In the months before I taped, I woke up at 4 am every morning and watched every episode. I took notes and listed every question the Sharks asked so I’d be prepared.
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