Twitter just released their fourth quarter earnings, along with some very interesting figures. This was the company’s first earnings report since going public in November. Here are all the facts you need to know.
1. Active Users Increased by 30 Percent
— The Next Web (@TheNextWeb) February 5, 2014
According to The Next Web, Twitter now has 241 million active users. This is a 30 percent year-over-year increase.
2. 4th Quarter Revenue Was Over $240 Million
— BI: Tech (@SAI) February 5, 2014
According to TechCrunch, Twitter’s Q4 revenue was $242.7 million. This positive financial trend has been reflected in the markets: Twitter stock debuted at $26 per share last November, but has since gone over $70 per share.
3. Twitter Outperformed the Estimates
Twitter now has 241 million users, just 9 million more users than it had in September. http://t.co/D3tRxYcN67
— Fast Company (@FastCompany) February 5, 2014
The folks over at The Verge note that Twitter “beat expectations” with their earnings report. Analysts had expected Twitter to lose 3 cents per share, but it actually earned 2 cents per share.
Still, some experts think that while Twitter may have outperformed their financial estimates, the company is seeing somewhat sluggish user growth.
4. Twitter Has Deep Advertising Connections
— Twitter Advertising (@TwitterAds) January 27, 2014
TIME notes that “nearly half of all the ads aired during last weekend’s Super Bowl incorporated Twitter in one way or another.” Twitter also generated some great buzz after the Grammys.
Given the increased relationship between Twitter and various advertising revenue streams, the company seems poised to earn more ad dollars. The TIME article compared Twitter’s current position to that of Facebook several years ago, writing:
“It’s worth noting that Facebook showed a similar dynamic just a few years ago. Now, the social media titan has become a staple of major corporate advertising budgets.”
5. Twitter Is Still Small Compared to Facebook
While many people rattle off Facebook and Twitter in the same breath while talking about social networks, it’s worth noting that Facebook is still much larger than Twitter. The Wall Street Journal notes that Twitter’s user base is “currently less than one-fifth the size of Facebook’s 1.2 billion.”
In the Bloomberg video above, viewers are treated to a quote from Facebook’s Mark Zuckerberg about Twitter. Zuckerberg was quoted as saying “[Twitter is] such a mess — it’s as if they drove a clown car into a gold mine and fell in.”
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