“Hold A Coke With Your Boobs Challenge” is a new viral trend vying to be the ALS Ice Bucket Challenge of 2015. It was started by porn recruiter Danny Frost, who works for Elite Talent Referral. Elite Talent Referral started posting photos of busty women with Coke bottles between their breasts on May 25, and it picked up steam from there. The viral trend is supposed to raise money for breast cancer awareness. Soon Instagram users, both female and male, began sharing photos of individuals participating in the "Hold A Coke With Your Boobs Challenge." Click on for more photos and info.