It’s Shark Week 2017! Shark Week is a special week on Discovery Channel that featured only “shark based” programming.
Shark Week first began on July 17, 1988, and has happened annually since then in July or August. It has grown so much that it’s become a cultural phenomenon, sparking things like Syfy’s Sharknado franchise. Because of this, it has had some detractors saying that the week is no longer educational and mere entertainment, such as Olympian Michael Phelps racing a great white shark last night.
Shark Week is broadcast internationally in over 72 countries and is highly promoted on social media nowadays. This is year marks the 29th anniversary of Shark Week and its third year with host, actor Eli Roth.
See the funniest memes about it here: