Limited-edition “Satan Shoes” are sparking outrage among some people online. The creative label MSCHF, which sold “Jesus Shoes” in 2019, is behind this new product that was recently announced. The company is partnering with Lil Nas X to offer 666 pairs of the limited-edition shoes for one day only. The limited-edition shoes are redesigned Nike shoes, and Nike has since filed a lawsuit against MSCHF over trademark infringement.
A product website for the shoes has announced that the shoes would go on sale on March 29 on MSCHF’s official app. They quickly sold out of all 666 pairs.
The Shoes Are Promoted as Each Including One Drop of Actual Human Blood
The shoes were announced as a collaboration between MSCHF and Lil Nas X to create a limited-edition version of the Nike Air Max 97. According to the product’s website, the shoes are individually numbered and only 666 pairs will be sold. These shoes aren’t created by Nike. They’re revamped Air Max 97s by MSCHF made in collaboration with Lil Nas X, Page Six reported. The shoes cost more than $1,000 a pair.
A Nike spokesperson explained to Snopes that Nike had nothing to do with either the creation or sale of the shoes.
The product website notes that each shoe will contain “60CC ink and 1 drop human blood.” An animation on the product’s site shows the sole of the shoe filled with a red liquid that sloshes forward and back with each step.
The shoe also features a pentagram in bronze with engraving that says, “I SAW SATAN,” “MSCHF” and “LIL NAS X,” and the words “Luke 10:18” are featured on the outside of the shoe near the toe. This references the verse: “I saw Satan fall like lightning from heaven,” which is also part of a theme in Lil Nas X’s recent music video.
According to the product’s website, the shoe is going on sale on March 29 at 11 a.m. Eastern time and can only be purchased on MSCHF’s app.
The release of the Satan Shoes is referred to as MSCHF Drop #43, but on MSCHF’s official website linked on Satan.Shoes, Drop #43 lists a release date of April 12 rather than March 29. However, it’s followed by a countdown clock to two days from now, which is consistent with the March 29 release date.
Directly underneath are the words “Tap here to get the secret drops,” which connects users to MSCHF’s app that can be used to buy the shoes once they “drop.”
Nike Is Suing Over Trademark Infringement
Nike is suing MSCHF over trademark infringement, false designation of origin/unfair competition, trademark dilution, and common law trademark infringement.
Some sites are wrongly reporting this as copyright infringement, but it is a trademark infringement case.
MSCHF Sold Jesus-Themed Shoes in 2019
MSCHF, the creative label behind the Satan Shoes, sold Jesus-themed shoes in 2019, which were also a special design of the Nike Air Max 97 trainers. Rather than having blood and red ink in the soles, the Jesus shoes had holy water. One pair cost $3,000.
Business Insider reported that the Jesus-themed shoes were bought at retail price and repurposed, and Nike had no affiliation with the shoes’ creation.
In addition to the 60cc of holy water from the River Jordan in the soles, the Jesus shoes featured a crucifix on the top of one shoe and had been blessed by a priest. The shoes featured the verse Matthew 14:25, which reads: “And in the fourth watch of the night he came to them, walking on the sea.”
Daniel Greenberg, head of commerce at MSCHF, told Business Insider that the Jesus shoes were meant to “make a statement about how absurd collab culture has gotten.”
Lil Nas X Has Tweeted Responses to Outraged Posts
The shoes are inspired by a music video recently released by Lil Nas X. The video shows Lil Nas X falling down from heaven, having sex with Satan, and then ultimately killing him at the end and taking his place in hell.
Lil Nas X has tweeted in response to some outraged posts about the shoes, including retweeting the message below.
Lil Nas X tweeted that the anger people feel about his shoes is similar to the anger he was taught to feel toward himself because of his sexuality. He wrote: “i spent my entire teenage years hating myself because of the sh** y’all preached would happen to me because i was gay. so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”
Some people on Twitter are expressing skepticism or anger about the shoes.
Some Think This Is an Early April Fool’s Joke, But Others Disagree
Some people online are doubting the shoes’ authenticity and think this might be an early April Fool’s joke.
But others were quick to disagree with that guess.