Pokémon Go is a complete and utter phenomenon, far more so than most were even anticipating. As evidence of that, just look at the game’s servers, which have been continuously crashing due to being overloaded with an insane amount of players at once. Plus, social media has been dominated with Pokémon Go memes and pages devoted to Team Instinct, Team Mystic or Team Valor.
But do we know the precise number of people playing right now? How many have boarded the hype train within this first week?
According to The USA Today, earlier in the week, Pokémon Go was reported to have been downloaded at least 15 million times. But other recent data suggests the number is even higher than that.
As of Monday, July 11th, the game was seeing about 21 million daily active users, according to Survey Monkey. This means that in terms of daily users, it is the biggest mobile game in U.S. history. For comparison, at its peak Candy Crush reportedly had about 20 million daily active users in the United States.
Another impressive piece of data is the fact that many users are spending significantly more time in their Pokémon Go app than they are on Facebook or Twitter. According to Sensor Tower, on Monday, July 11th, the average iPhone user spent 33 minutes in the Pokémon Go app, whereas they only spent 28 minutes in the Facebook app, 18 minutes in the Snapchat app, 17 minutes in the Twitter app, and 15 minutes in the Instagram app.
And according to Tech Crunch, about 5 percent of all Android users in the United States now play Pokémon Go every day, and 10 percent of Android users have downloaded the game.
- More Android phones have downloaded Pokémon Go than the dating app Tinder.
- Survey Monkey believes Pokémon Go could soon have more daily active users than Google Maps.
- While Pokémon Go has the most daily active users, users spend more time playing other games; the average smartphone owner spent almost 2 hours per day playing Game of War, whereas they only spent about a half-hour in Pokémon Go.