After a brief experimentation, the UFC has elected to move pay-per-view start times back to its traditional 10 p.m. ET timeslot.
The switch will occur beginning with December’s UFC 141 event.
The UFC rolled the PPV start time back to 9 p.m. ET in April for UFC 129 and had planned on keeping the timeslot for the foreseeable future. But the new timeslot also coincided with a reported fall in pay per view buy rates and revenue, and the UFC has decided to switch back to its traditional format.
UFC 141 takes place on Friday, December 30 and features a main event heavyweight bout between Brock Lesnar and the debuting Alistair Overeem.