Travis Kelce’s future with the Kansas City Chiefs remains one of the biggest questions of the offseason — but a new Times Square moment just gave fans something else to focus on.
Over the weekend, Donna Kelce shared a photo of a billboard in New York City promoting a new project by Travis and Jason Kelce, tied to their hit podcast, “New Heights.” The post quickly made the rounds online as Chiefs fans continue looking for any clue about whether Travis plans to retire or return for another season.
As the retirement talk continues, Kelce’s growing business portfolio is also staying in the spotlight.
Donna Kelce Reveals Times Square Billboard for Kelce Brothers Project
Donna posted a new update from Times Square highlighting a major billboard promoting the “New Heights Kelce Clubhouse,” an online retail hub offering merchandise tied to “New Heights.”
“The boys Times Square Billboard…” Donna wrote on Instagram.
The billboard featured both Jason and Travis and included branding for the new online store, which is in partnership with Amazon and was unveiled on Wednesday.
Donna also appeared on another Times Square billboard for Peacock’s reality series “The Traitors,” continuing her growing celebrity presence beyond the NFL.
Travis Kelce Builds Off-Field Ventures as Retirement Speculation Continues
While he is currently deciding whether he will return for a 14th NFL season or retire after 13 years. Even if he walks away from football, he has already built a long list of off-field ventures.
Travis has invested in multiple businesses in recent years, including: 1587 Prime, a steakhouse he opened with Patrick Mahomes, Casa Azul Tequila, Garage Beer with Jason, and he is also an investor in a group connected to Six Flags theme parks
He also continues expanding his media footprint through “New Heights,” the podcast he launched with Jason in September 2022.
The show regularly features major guests. Recent episodes included actor Matt Damon on Jan. 8 and New York Giants quarterback Jameis Winston the week before. Travis’ fiancée, Taylor Swift, also appeared ahead of the 2025 season to reveal her new album, “The Life of a Showgirl.”
Chiefs 2025 Season Ends Without Playoffs, Kelce Still Hits Major Milestones
The Chiefs finished 6-11 in the 2025 NFL season and missed the playoffs for the first time since 2014. It was also the first time Kansas City missed the postseason since Mahomes became the team’s starting quarterback in 2018.
Travis remained productive in his 13th season despite the team’s struggles. He recorded 76 catches for 851 yards and five touchdowns. He also became the Chiefs’ all-time leader in touchdowns with 85.
Now, with the season over, Kelce faces an offseason decision that could shape the next chapter of his career.
Travis Kelce’s Comment on ‘New Heights’ Fuels Return Talk
Travis has been mostly quiet publicly about retirement, only saying he will take some time to think about his future. However, a recent comment on “New Heights” has been interpreted by many fans as a sign he plans to come back.
On the Wednesday, Jan. 21 episode, Travis and Jason discussed the Chiefs bringing back former offensive coordinator Eric Bieniemy after three years away from the team. During the conversation, Travis sounded excited about the move.
“I can’t wait to see him back in the building, man. He’s one of my favorite coaches of all time, one of my favorite people of all time,” Travis said.
“I had so many unbelievable growing moments under him as a player, as a person,” Travis said. “I just love the guy and it’s going to be awesome to see him back in the building and see him back wearing the Chiefs logo, baby!”
The clip quickly circulated online, with fans weighing in on what it could mean.
“I fear we are at unprecedented levels of back,” one user on X wrote.
“We can’t wait to see you back in the building Trav,” another fan posted.
“It should be pretty obvious by now that he isn’t retiring,” a fan commented while reposting the clip.
Donna Kelce Announces Travis Kelce’s Latest Venture Amid Retirement Talk