Every NASCAR team competing at all levels of racing have one common factor. From the heavy hitters to single-car teams and local tracks to the big tracks, they all rely on sponsorship for success.
Even a team like JR Motorsports, headed up by NASCAR Hall of Fame and two-time Daytona 500 champion Dale Earnhardt, Jr. and his sister Kelley Earnhardt-Miller. At Daytona International Speedway, the O’Reilly Auto Parts Series team unveiled their newest marketing partner with Arby’s Restaurants on full display.
Three JR Motorsports Drivers will Carry Arby’s Logo
Known for their shaved beef sandwiches, Arby’s has committed to multiple races for three of JRM’s. drivers. Justin Allgaier, Carson Kvapil and Sammy Smith. Kvapil will have the most races of four on both the No. 1 and No. 9 Chevrolets.
Allgaier will carry the Arby’s logo and various of their products on the No. 7 Chevrolet as will Smith on the No. 8 Chevrolet at various times in 2026
“This is huge for me and our whole team having a major corporate partner like Arby’s on board,” Kvapil said. “Honestly, it’s an honor to have this big of company join the team. This is something we use every day and can relate to on a daily basis.
“For my No. 1 car, it’s meal deal No. 1 at Arby’s with the classic Beef n Cheddar with curly fries. It’s perfect because that’s what I get when I go there. They actually let us all pick our favorite meal to put on the car when we race.”
Dale Earnhardt, Jr. Has Personal Service Agreement
Earnhardt-Miller attended the unveiling and shared what a company like Arby’s being on board means for her team. She also talked about a first for JRM heading into a NASCAR season.
“This is pretty cool how Arby’s is going to support the three drivers,” said Earnhardt-Miller, CEO of JR Motorsports. “They also have a personal service relationship with Dale and there’s a new commercial airing that’s really good.
“What’s really exciting is these big brands are coming back into our sport, especially for the O’Reilly Series. It’s super important for Arby’s and we’re ready to do a good for them.
“At JRM, we’ve done a great job retaining some big clients through the last several years and also attracting some new ones. In addition to Arby’s this year, we have Wild Chips coming on board. For the first time ever, we only have two unsold races to start a season and that makes you feel really good.”
Kvapil and Kelley at a Drive-Thru
The driver and CEO said if they were asked if they jump in the drive-thru window at Arby’s to take orders.
“Oh yeah, I’d come out for that and gladly jump in there,” Earnhardt-Miller said.
“I’m sure they’ll have us doing something at one of the stores,” Kvapil said. “That would be great to do and have fun with some fans. We’d definitely get some Social Media reaction if we did.
“I’d be more than glad to work the drive-thru wherever they wanted.”
The NASCAR O’Reilly Series kicks off their season at Daytona on Saturday, Feb. 14 at 5 p.m. ET. All 120 lap around the high banks can be seen live on the CW Network and heard on MRN Radio and Sirius XM NASCAR Radio.
Arby’s Takes Beef to JR Motorsports NASCAR Team