The Paleo Diet Bar entered the Shark Tank in Season 6, debuting their gluten free, grain free, soy free, dairy free, fiber-rich and protein-rich nutrition bars. Although they did not get a deal, they used the Sharks’ feedback to improve their product and are looking ahead to a bright future, which includes an expansion of their brand. As her episode re-airs on September 4, we caught up with owner Shauna Sledge to hear about their new developments. Here’s what she told us about…
Her Definition of The Paleo Diet & Its Benefits
I explain The Paleo Diet as eating pure and as close to our ancestors as possible. This includes fruit, nuts, seeds, berries, fish, meat, poultry with the absence of grains, dairy, legumes and processed sugars and sweeteners. The Paleo Diet has many benefits, mostly the fact that there is great reduction in auto immune diseases, cardiac issues and rheumatoid issues.
Adding Fiber, Reducing Sugar
We have added apple fiber to the bars that we had during our meeting with the Sharks. We added the fiber to reduce the sugar content, which is the natural preservative in the product, made strictly of fruit. Because we are preservative free, the sugar content, again, strictly natural from fruit, has to be a little higher so that we can maintain a shelflife.
The Sharks’ Assessments
Well, there was a lot going on at the time and I feel they liked the company and most of them like the product, they were just worried that I was too fractioned with the other things I was doing. Since then, I have resigned from teaching exercise classes, resigned from dental hygiene and sold the other nutritional bar company that we had.
Plans for the Future
We are still looking for an investor, we had people reach out after the episode aired, just a couple things that we couldn’t piece together at the time. We have two prototypes ready to launch. We are also bringing another grouping of bars under the Paleo Diet Foods, LLC umbrella, some nut butter bars and some fruit and veggie bars.