Keon Coleman: Everything you need to know

Bills head coach Joe Brady said Tuesday that he advocated for Coleman this offseason and expects him to "be a part of our offense" in 2026, Sal Capaccio of WGR Sports Radio 550 Buffalo reports. "I made sure when I got the job, [Coleman] knew he was going to be here and be a part of our offense," said Brady. It's safe to assume Coleman's presence in Buffalo wasn't a sticking point in negotiations when Brady was promoted from offensive coordinator to head coach. Coleman turned 23 on May 17, making him younger than many rookies in the incoming class, but he frankly hasn't shown much on the field to hint at living up to his draft capital (33rd overall in 2024). Bills GM Brandon Beane said in April that he refuted trade offers and now wants to "hit the reset button" on Coleman, who notoriously had a rocky relationship with former head coach Sean McDermott. While Brady called plays for most of those games in which Coleman failed to make an impact, Brady sounds open to letting the 23-year-old compete for a top-three job at wide receiver again. If not Coleman, the Bills have fourth-round pick Skyler Bell and sixth-year pro Joshua Palmer (ankle) as the top candidates for WR snaps behind newcomer DJ Moore and slot specialist Khalil Shakir.

Bills GM Brandon Beane said Monday that the team has "hit the reset button" with Coleman and "thinks his best year is yet to come" during the 2026 season, Alaina Getzenberg of ESPN.com reports. Beane said more than one team approached the Bills about Coleman's availability via trade, but Buffalo "shut those down," according to the general manager. "Our intention is for Keon to be here," Beane continued. Coleman was the subject of criticism following the Bills' early dismissal from the playoffs and subsequent firing of coach Sean McDermott, but it sounds like Buffalo is sticking by the soon-to-be 23-year-old wideout. The first pick of the second round in the 2024 Draft, Coleman has appeared in 26 regular-season games to date, amassing 67 catches for 960 yards and eight touchdowns. He's made 18 starts and figures to push Joshua Palmer (ankle) for a role in three-wide sets alongside Khalil Shakir and trade pickup DJ Moore this coming season.

Coleman secured one of three targets for 10 yards in the Bills' 33-30 overtime divisional-round loss to the Broncos on Saturday. The 2024 second-round pick played over 40 percent of offensive snaps for a second playoff game in a row, handling a slightly increased role due to Joshua Palmer (ankle), Tyrell Shavers (ACL) and Gabe Davis (ACL) all having been placed on IR. Nonetheless, he was unable to capitalize on the added opportunities. After exploding for an 8-112-1 receiving line versus the Ravens in Week 1, Coleman never logged another game with over 50 receiving yards, finishing the regular season with just 38 catches for 404 yards and four touchdowns on 59 targets across 13 appearances. He was a healthy scratch on four occasions and will need to regain his team's trust this offseason to have any chance of handling a starting role in 2026.