Keon Coleman: Everything you need to know

Bills GM Brandon Beane said Monday that the team has "hit the reset button" with Coleman and "thinks his best year is yet to come" during the 2026 season, Alaina Getzenberg of ESPN.com reports. Beane said more than one team approached the Bills about Coleman's availability via trade, but Buffalo "shut those down," according to the general manager. "Our intention is for Keon to be here," Beane continued. Coleman was the subject of criticism following the Bills' early dismissal from the playoffs and subsequent firing of coach Sean McDermott, but it sounds like Buffalo is sticking by the soon-to-be 23-year-old wideout. The first pick of the second round in the 2024 Draft, Coleman has appeared in 26 regular-season games to date, amassing 67 catches for 960 yards and eight touchdowns. He's made 18 starts and figures to push Joshua Palmer (ankle) for a role in three-wide sets alongside Khalil Shakir and trade pickup DJ Moore this coming season.

Coleman secured one of three targets for 10 yards in the Bills' 33-30 overtime divisional-round loss to the Broncos on Saturday. The 2024 second-round pick played over 40 percent of offensive snaps for a second playoff game in a row, handling a slightly increased role due to Joshua Palmer (ankle), Tyrell Shavers (ACL) and Gabe Davis (ACL) all having been placed on IR. Nonetheless, he was unable to capitalize on the added opportunities. After exploding for an 8-112-1 receiving line versus the Ravens in Week 1, Coleman never logged another game with over 50 receiving yards, finishing the regular season with just 38 catches for 404 yards and four touchdowns on 59 targets across 13 appearances. He was a healthy scratch on four occasions and will need to regain his team's trust this offseason to have any chance of handling a starting role in 2026.

Coleman caught his only target for 36 yards in Sunday's 27-24 wild-card victory against the Jaguars. Coleman was expected to see an uptick in workload in the wild-card round with Joshua Palmer (ankle) sidelined, but that didn't materialize. The wide receiver did make the most of his only opportunity, though, notching a 36-yard catch-and-run in the second quarter. Coleman will attempt to have a larger impact on Buffalo's performance in the AFC divisional round next weekend.