Monopoly for Millennials, Hasbro’s newest addition to the Monopoly board game empire, is receiving widespread backlash from offended Millennials shortly after the game was released for the holidays.
The game cover, accompanied with the tagline “Adulting is hard. You deserve a break from the rat race,” features a “cool” Mr. Monopoly taking a selfie, wearing a “participation award” pinned to his chest, and drinking a latte. A camera, a pair of sunglasses, and a hashtag are included among the game pieces, and there are no properties for the players to buy – instead, players collect “experiences;” for example, this edition replaces the original game’s Park Place with a “3-Day Music Festival,” while other experiences include a vegan bistro, bike share, and a yoga studio. There’s also no rent to pay and no real estate to buy because, as it says on the front of the box, “Forget real estate. You can’t afford to buy it anyway.” The game also recommends you “play it in your parents basement.”
The game also apparently includes the traditional Chance cards, but with new, Millennial stereotypes — “Your cellmate is sick of you vlogging about prison life. Get out of jail free,” — and Community Chest cards, including “You get a fourth job. Hashtag hustle. Hashtag side gig. Hashtag NoDaysOff.”
The game is also being sold for $19.82, which would’ve been a clever take on the year that the generation begins, if it weren’t off by a year.
Check out the game’s description below:
Money doesn’t always buy a great time, but experiences, whether they’re good — or weird — last forever. The Monopoly for Millennials game celebrates just that. Instead of collecting as much cash as possible, players are challenged to rack up the most Experiences to win. Travel around the gameboard discovering and visiting cool places to eat, shop, and relax. Interact with other players via Chance and Community Chest cards, (which are super relatable). And players don’t pay rent — they visit one another, earning more Experience points. This board game is a great way to bring a fun and relaxed vibe to a party or casual get-together.
The game’s theme didn’t go over too well with a lot of people. After news of the game started creeping across social media, Hasbro took some serious heat from the very generation it was probably hoping would find the game amusing. Reactions from angry Millennials, as well as those who just thought the game was just in bad taste, flooded Twitter and other social media platforms, calling out Hasbro for the “offensive” and “condescending” board game.
“Can you provide the URL for the Hasbro-official website featuring “Monopoly for Millennials,” where you trash on my age demographic because baby boomers caused an economic catastrophe that rendered us financially impotent for a decade? Thanks!,” one user wrote. Another wrote: “making fun of the first generation to earn less than the previous one, the gen with 1trillion in student debt, not enough $ to buy a home, the gen who everyone shits on because of the previous gen’s mistakes.”
Some users were disappointed that Hasbro created a game that was played on the most common stereotypes surrounding the Millennial generation, and claimed that many Millennials often can’t afford “experiences” because all of their money goes toward paying overpriced rent while getting paid poor wages.
“I’m not sure who [Hasbro] made Monopoly for Millennials for?” one user wrote. “As if we don’t get shit on enough lol… A game about millennial life should absolutely include paying rent. A lot of it. The vast majority of us can’t afford to spend money on ‘experiences.’ Anyway, disappointed.”
Other critics say accuse Hasbro of believing Millennials can’t afford to buy houses because they’re too busy spending their money on avocado toast, selfie sticks and pumpkin spice lattes.
Some wondered why Hasbro hadn’t made a game for the Baby Boomer generation yet, although one user considered the Monopoly: Cheaters Edition a good version of the game to relate to the Boomers.
“Next, Monopoly for Baby Boomers: where you buy property for below value price, only people of color go to jail, and when you pass “Go” you get to complain about Millennials!!” user Jon wrote.
And other reacted with just plain, pure, unadulterated anger:
Plenty of others, including many of that particular generation, found the game hilarious and think that those who found the game offensive need to lighten up. Some users called out the angry Millennials for being “crybabies” and accused them of perpetuating the same attitude and persona that the game was based on in the first place.
“I’m surprised at how many people are upset at Hasbro making a monopoly for millennials,” user Sparks wrote on Twitter. “Is it because the loser doesn’t get a participation trophy?”
“I am absolutely in LOVE with this new Monopoly for Millennials game,” another user wrote. “It sounds absolutely hilarious. And, for once, I’m allowed to voice my opinion on it because I AM the maligned demographic, so my opinion has weight.”
Others found the irony in the game. One user wrote: “My only real complaint about Monopoly for Millennials is that the dollar denominations are too high. I can’t remember the last time I had a hundred dollar bill in my wallet,” while another found it hilarious that the game reminds them of the “unprecedented barriers you face to entering the housing market.”
And, as per usual on social media, some industrious tweeters deployed a number of hilarious, top-shelf memes directed at Hasbro’s apparent hypocrisy.
With play pieces that include an actual hashtag, it’s somewhat ironic that most Millennials on Twitter are using hashtags to express how angry they are by the game.
Despite the backlash, the game is actually sold out, according to ABC.