Discontinued ’90s soft drink Surge is back for the first time in 12 years and is available on Amazon. The first batch is already sold out.
Here’s what you need to know:
1. Surge Is Returning Thanks to Social Media
— Black Friday Ads (@BFAds) September 15, 2014
Only available on Amazon, Surge is being sold again for the first time in 12 years, thanks to a huge push by loyal fans including a Twitter account backed by Coke, Facebook fan site “Surge Movement” and even a $4,000 billboard in Atlanta near Coke’s headquarters.
The first batch of Surge is already sold out, and a second will be available soon for purchase.
2. It Was Ranked Number 7 On a Top 10 Discontinued Sodas List
I will never forget when I got in trouble for bringing (unhealthy?) Surge as an after-game snack at a 4th grade soft…http://t.co/VK7WSa4Kb5
— Julie Anne Kaufman (@juliekauf) September 15, 2014
According to listserv.com, which provided a list of the top 10 discontinued sodas in 2008, Surge ranked number seven. It beat out Pepsi’s Wild Bunch, Hubba Bubba Soda, and Coke II.
3. Fans Funded the Surge Billboard Near Coke Headquarters
Limited Re-Release Of Coca-Cola’s Surge Sells Out Within Hours On Amazon http://t.co/uSMab15560
— consumerist (@consumerist) September 15, 2014
Thanks to fan-funded “Surge Movement” t-shirt sales, the Facebook fan site was able to crowd-fund a $4,000 billboard near Coke headquarters, stating: “Dear Coke, We couldn’t buy Surge so we bought this billboard instead.” This is the largest fan-funded pledge for any discontinued product, and it seems to have worked out.
4. Surge Is Coca-Cola’s Version of Mountain Dew
Surge was first introduced in 1996 to compete with Pepsi’s Mountain Dew and was marketed in Norway as Urge, before it was discontinued in 2003. Like Dew, it’s a highly caffeinated citrus-flavored soda that’s marketed as an energy booster. With Mountain Dew as the fourth-best-selling soda in the U.S. and sales beginning to decline, there could be an opportunity for Coke to pick up market share.
5. It’s Full of ’90s Nostalgia
In 1996, the same year Surge was released in the U.S., the Monkees and Kiss both reunited, while House of Pain broke up. Korn released their second studio album, “Life is Peachy,” while Faith Hill and Tim McGraw got married. Tupac released “All Eyez On Me” and MC Hammer filed for bankruptcy.
The Dallas Cowboys won the Super Bowl and the Yankees won the World Series, while the Colorado Avalanche won their first Stanley Cup. Ken Shamrock won UFC 8 and Oscar de la Hoya defeated Julio César Chávez to win the WBC World Junior Welterweight Championship.
1996 was also a great year for movies including Independence Day, Twister, Mission: Impossible, The Nutty Professor, The Rock and two Disney movies, The Hunchback of Notre Dame and 101 Dalmatians.
The same year, 3rd Rock from the Sun, Dexter’s Laboratory, The Daily Show, 7th Heaven, Superman: The Animated Series and Sabrina, the Teenage Witch all debuted.
Pokémon Red and Green released in Japan, Braveheart won the 68th Academy Award for best picture, Major League Soccer had its first game and the 1996 Summer Olympics in Atlanta began.